If the street is the place of least resistance to new culture, then Fina Boutique is an emerging lifestyle brand with a difference: it brings a clean, conceptual approach to street wear apparel through meditative thought in graphic and illustration.
Fina Boutique is based in Brighton and the brand’s logo is designed to restore the impetus of time and the spirit of modernism into the target.
Fina Boutique is made distinctive by diverse influences which bring together reoccurring themes of soft revolution, meditation and time. This is where the New Age meets Mod.
The brand's creative axioms mean it doesn't work with seasonal collections: designs are released on creative impulse reinforcing the Fina lifestyle and ideals.
The concept originated in 2010 to create a brand with a soul and a logo with consequence, drawing its inspiration from the Hermann Hesse novel Siddhartha. This meditative approach to retail allows the shopping experience to become part of the real experience of life. Fina is an acronym for first nature, which provides a representation of its rudimentary meditative quality and brand identity.
Fina’s identity comes from re-occurring themes of universal and absolute expression; eulogising time as creative, revolving, infinite and liberating. The brand identity is underpinned by two fables depicting eponymous, eternal, migrant souls who move forward in allure of the unknown.
In creating this conceptual approach, Fina Boutique is emphasizing both style and life in lifestyle: style through the spirits, streets and beach of Brighton.
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